Growth Content Design at Meta
Meta Business Suite is Meta’s advertising product for small and medium sized businesses. Through user research, the team learned that these businesses have a hard time to understand how Meta Business Suite can help them run their business without adding additional overload.
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To reduce time-to-value, I designed a value proposition and onboarding framework that provides clear, actionable steps tailored to advertisers’ workflows. This framework was adopted by all designers across Meta Business Suite, enabling users to ramp up quickly and realize immediate, measurable benefits.
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As Content Design lead, I partnered with Growth Mrkating on an onboarding email campaign to deliver tailored audience insights. The resulting campaign prompted advertisers to re-engage with Meta Business Suite and move forward in their onboarding journey.