My expertise
Content Design
With over 12 years of experience shaping content for complex digital products, I specialize in UX writing and content design systems. My background in journalism and editing allows me to distill complexity into clear, approachable language.
I’ve defined conversational UX and tone guidelines for AI chat experiences, led accessibility-first content strategies, and scaled localization across global markets. From onboarding flows to end-to-end product narratives, I build content frameworks that are both user-centered and scalable.
AI products
Collaboration is at the core of how I work. I partner closely with product, engineering, data science, user research, marketing, and design to create cohesive, thoughtful experiences. I’m known for bringing clarity to ambiguity, aligning teams around a shared vision, and advocating for the user at every stage of the product development process.
Collaboration
I bring several years of hands-on experience designing for GenAI products, with a focus on creating intuitive and trustworthy AI experiences.
My expertise includes LLM evaluation, prompt design, and model quality assessment. I’ve partnered closely with user research and marketing to define value propositions and messaging frameworks, and I’ve crafted content that makes AI tools more accessible and easier to adopt.
I’m also deeply familiar with emerging AI tools and workflows, including Claude for rapid prototyping (“vibe coding”), Manus, Figma Make, and others.